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^ the AI search strategy newsletter that cuts through the noise
Every week, I break down what's actually working in AI search, GEO and AEO, and content that stands out in an increasingly AI-generated world.
Real strategy from 12+ years in B2B SaaS content.
Join 10,500 marketers learning about the current state of AI search visibility
SEASONAL DISPATCH
The Creator Citation Effect
Everyone claims creator content matters "more than ever" for AI search. I pulled 20+ published studies and hundreds of millions of AI citations to check if the data actually backs that up (and where it doesn't).
85%
of AI citations go to sources brands don't own
0.664
mention–citation correlation, 3x stronger than backlinks
96–100%
month-over-month citation retention
20+ published citation analyses · ChatGPT, Claude, Perplexity, Gemini, Google AI · mid-2024–mid-2026
A newsletter for marketers who want to stay ahead of how AI Search is changing.
AI search is changing how content gets found, read, and cited.
see what that actually means for content marketers and the people who commission, brief, write, and edit the content that gets (or doesn't get) surfaced by AI.
Want to improve your AI search strategy?
Get a 32-page synthesis of the most rigorous public research on AEO and LinkedIn citation behavior. Delivered straight to your inbox.
Get access to the best roles in AI search
Hand-picked SEO, GEO, AEO, and AI content strategy positions from companies that are serious about AI search visibility.
^ updated every week